SOFT SAVING: REDEFINING FINANCIAL WELLNESS FOR GEN Z

Soft Saving: Redefining Financial Wellness for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success followed an acquainted pattern: earn continuously, save boldy, buy a home, and prepare for retirement. Yet Gen Z is approaching cash with a fresh viewpoint. Rather than focusing only on lasting accumulation, this generation is prioritizing balance, health, and willful

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